About

About Our Passionate Mentors

Our Mission

We exist to help others on the journey to discover their God-given purpose.

At Born on Purpose Project, we firmly believe that everyone, including you, has the potential to lead a fulfilling and impactful life. We have dedicated ourselves to unlocking this potential through personalized coaching, mentorship, workshops, and community-building initiatives, guiding each person to purpose and fulfillment. We witness profound transformation daily when the community members we support connect with their passion.

Our Founder & CEO

Josefa Benjamin

A woman in a sheriff 's uniform is sitting on a table with her hands folded and glasses.
A woman in a suit and tie is standing in front of a white background.

Retired Colonel Josefa Benjamin dedicated 30 years of service to the Broward Sheriff's Office, elevating through the ranks to become the Executive Director of the Department of Detention and Community Programs. Throughout her career, she balanced community service with her professional responsibilities. In 2014, she founded The Born on Purpose Project, a 501(c)(3) non-profit, along with her for-profit venture, The Born on Purpose Clothing Company. Now retired, she is thrilled to fully focus on both initiatives.


In addition to her entrepreneurial efforts, Josefa serves as the proud Chair of the ChildNet Board of Directors, where she is passionate about supporting and advancing the organization's mission. Her faith remains her foundation, and her commitment to purpose fuels her life's work. She believes that discovering one's purpose is the key to making an impactful difference in the world.


Above all, Josefa treasures her role as a mother to three amazing sons and grandmother to one beloved grandson. 

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